About Joyce Lifecare
A pharmaceutical company working across the ethical market, the generics market and third-party manufacturing — and the company behind Neva.
Honesty and compassion, written into the business plan
Joyce Lifecare Pvt. Ltd. is led by Swapna Augustine (M.D.). The company deals in the ethical market, the generics market and third-party manufacturing, and its first consumer brand is Neva — a range of sanitary pads for teenagers and women.
We believe medicines are not just about healing bodies but also about spreading hope, kindness and trust. That belief sets a plain standard for how we work: say what a product does, do not say what it does not, and treat every partner and every customer the way the founder’s daughter would have been treated.
Read how the company beganEthical market
Prescription products promoted to doctors and healthcare professionals through a trained field team.
Generics market
Quality generic medicines made available at prices that keep treatment within reach.
Third-party manufacturing
Contract manufacturing partnerships for brands that need a dependable production partner.
Women’s hygiene
Neva — the consumer brand, and the reason you are on this page.
What we hold ourselves to
Four commitments that decide what we make, what we refuse to claim and who we work with.
Say only what is true
No invented health claims on a pack. If a benefit cannot be stood behind, it does not go on the wrapper.
Quality before margin
Material choices are made on comfort and safety first, and costed afterwards.
Fair to partners
Clear terms, protected territories and pricing a distributor can actually build a business on.
Dignity as default
Discreet packaging, plain language and none of the shame this category was built on.
Swapna Augustine, M.D.
The founder and Managing Director of Joyce Lifecare Pvt. Ltd. The company exists because of a decision she made after losing her daughter — to turn grief into something that would serve other people’s health.
That decision still sets the direction. It is the reason Neva launched with a Teen pad rather than only an adult one, and the reason the wellness pages on this site exist at all.
Through this journey, a mother transforms her grief into gratitude, her loss into legacy, and her love into a mission of wellness for all.
